The Road to 500 Reviews (and, a few Favorites!) It’s, 6:52 a.m. at Geopointe Headquarters and something big has just happened for this once small startup – “Geopointe now has OVER 500 reviews,” Technical Support Rep, Kyle Waller announces to the entire company via Slack, the messaging app. The announcement is met with a wave...Read More
Part 4 | #BoostYourBusiness Series Geolocation data has a proven track record in many industries, some that have several clear-cut applications for technologies that companies like Geopointe have to offer. Such is the case with companies in the insurance and financial sectors – two industries hyper-focused on numbers. And, with such a numerical focus, location...Read More
Meridian Leasing serves several industries to deliver custom solutions to organizations across North America. “At the core of our business, we take industry-specific challenges and build programs and solutions tailored to the business’ needs. For that reason, it’s critical for us to build and deploy a world-class marketing machine to support and drive sales as...Read More
How wonderful would it be to take the guess work out of trying to determine consumer behaviors; why they are buying, what they’re buying and where they’re are coming from. Luckily you can by applying a few fundamental location data practices. But, to get the full benefits from data-driven analytics, companies first need to...Read More
Part 3 | #BoostYourBusiness Series Location data technology has become a go-to tool in the corporate world, and with it’s proven ability to generate revenue for businesses, it’s no wonder why. However, that same bottom-line success can cause some nonprofit organizations to view location data as a money-making service that doesn’t align with their mission....Read More
There is no shortage of marketing tools available these days, with digital resources that claim to be the key to boosting revenue popping up left-and-right all over the industry’s online landscape. But few categories are as directly applicable to marketing – both B2B and B2C – as location data tools. After all, when you leverage...Read More
Part 2 | #BoostYourBusiness Series The way people are getting their groceries is changing rapidly as technology evolves and companies learn more about consumer shopping habits. With food delivery services slowly claiming a large chunk of the grocery market and one of the largest grocery chains, Whole Foods, being acquired by tech-giant Amazon, it seems...Read More
Part 1 | #BoostYourBusiness Series According to a recent survey performed by the Pew Research Center, 95 percent of Americans now own a cell phone. Of those, 77 percent own a smartphone.[1] With the majority of the population constantly connected to the internet on their mobile phones, the many ways business can use location data...Read More
If you’re a frequent traveler, you find yourself constantly dealing with road challenges, whether it be a street closure or canceled meeting you rushed to. In order to help you be more efficient on the road, we’ve outline 3 of the most common road challenges and how Geopointe’s Salesforce1 integration can you help overcome these...Read More
Location-based strategies is not new, however, it is growing in popularity as more and more businesses are discovering the value it delivers. Businesses across all markets including retail, e-commerce, and B2B are exploiting location data to make more informed business decisions, ultimately driving overall strategy that delivers competitive advantages they never had before. According to the...Read More
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