How to Boost Your Business with Location Data: Health Care & Fitness

Part 5 | #BoostYourBusiness Series

Health care is always advancing. Fitness brands are turning to tech. Coming from forward-thinking industries with such extensive growth, is it any wonder why companies in these fields have recently turned to location data to boost their bottom-line? Like the previous industries covered in the #BoostYourBusiness series, businesses in this sector have identified the opportunity location data represents, built a business plan around it and boosted their ROI as a result of their wise investment.

From pinpointing regional health trends to identifying popular cycling routes, the use of location data has become a regular exercise for fitness and health care companies. Here are three excellent examples to help guide your location data efforts:

1. Identify Area-specific Data Trends

 

Health conditions and treatments can vary considerably from area-to-area with environmental changes and demographic variables playing a significant role. The amount of sun a particular area gets may impact the rate of skin-related issues or overall happiness due to the amount of Vitamin D people receive. The point is there are many location-based variations to consider when it comes to health care services and the people they serve. The more accurately these types of variables can be tracked, analyzed and applied to business practices, the more efficient your health care business can ultimately run.

Luckily, identifying and tracking these types of area-specific trends can be easy when you subscribe to a location data service, such as Geopointe. Using features, like our Demographic Layers and Marker Customizations, companies have been able to plan promotions and outreach programs in areas with populations prone to specific health conditions. Additionally, after events and campaigns, they are able to evaluate the effectiveness of their overall efforts.

 

Discovering demographic trends helps you learn more about your target audience and where your business efforts should be applied to reach them efficiently. However, location data can also help optimize how you leverage those same powerful data points you find. You can create optimized sales territories that place sales reps in the areas where they are most likely to thrive and optimize their sales routes to hit multiple key prospects per day!

With the goal to become Europe’s #1 health care booking platform, Doctolib’s sales team could not create optimized routes and identify nearby accounts to prospect effectively and be productive in the field. With the help of Geopointe, Doctolib’s sales team was able to plan their travel, and reduce commute time giving them a better, more efficient approach to prospecting. Also, being able to locate accounts nearby enabled reps to name drop nearby flagship customers and fill in meeting cancellations, ultimately boosting their overall sales efficiency.

3. Collect Valuable Consumer Data

 

Key stats:
• 77,688,848 rides mapped by Strava users. ^[2]
• 19,660,163 runs mapped by Strava users. ^[2]

 “Connecting the world’s athletes,” is what the tagline reads when you visit Strava’s website. And, indeed they do, tracking athletes all over the world during outdoor runs, cycling rides, and other various athletic activities. In return for the measurables they provide athletes – informing them about their fitness milestones – they collect additional location data on their users, their habits and their movements. That data has helped them develop an expansive interactive fitness maps, filled with popular running paths and cycling routes. It has also helped them become one of the world’s premier fitness apps and a location data juggernaut.

Geopointe allows you to apply this strategy, as you can add to your Salesforce datasets directly from the map. So, you can take your location-based data findings and apply them anywhere throughout your organization!

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